Mayurbhanj, Koraput, Kandhamal, Raygada, Nayagarh, Odisha
Value Addition and Market Linkage Training
Building post-harvest value addition capacity among tribal farmers across five districts of Odisha through crop-specific training programmes covering nine agricultural and forest produce categories.
Attribute
Details
📍 Location
Mayurbhanj, Koraput, Kandhamal, Raygada, Nayagarh, Odisha
🏛 Funder
CCS-NIAM, Ministry of Agriculture & Farmers Welfare, Govt. of India
👥 Beneficiaries
250 tribal farmers
📅 Duration
Aug 2019 to Jun 2020
🌱 Focus Area
Sustainable Livelihoods
B2V designed this programme around ten crop-specific training cohorts, each bringing together 25 progressive farmers identified within the target district for a three-day residential training. The nine crop and produce categories covered were Jackfruit, Ginger, Turmeric, Coffee, Lemongrass, Palmarosa, Sal leaf, Millet, and Desi seeds, a deliberate mix of high-value spices, aromatic plants, forest produce, and indigenous grains that reflects the actual diversity of what tribal farming households in these districts grow and collect. Rather than delivering a generic value addition curriculum, each training was calibrated to the specific post-harvest, processing, and marketing challenges of its crop category.
Exposure visits were embedded in each training cohort, grounding classroom content in observable practice. Post-training follow-up was built into the programme design as an explicit activity, with B2V staff supporting participating farmers in establishing actual market linkages for their produce rather than leaving market access as something farmers would have to navigate alone after the training.
B2V designed this programme around ten crop-specific training cohorts, each bringing together 25 progressive farmers identified within the target district for a three-day residential training. The nine crop and produce categories covered were Jackfruit, Ginger, Turmeric, Coffee, Lemongrass, Palmarosa, Sal leaf, Millet, and Desi seeds, a deliberate mix of high-value spices, aromatic plants, forest produce, and indigenous grains that reflects the actual diversity of what tribal farming households in these districts grow and collect. Rather than delivering a generic value addition curriculum, each training was calibrated to the specific post-harvest, processing, and marketing challenges of its crop category.
Exposure visits were embedded in each training cohort, grounding classroom content in observable practice. Post-training follow-up was built into the programme design as an explicit activity, with B2V staff supporting participating farmers in establishing actual market linkages for their produce rather than leaving market access as something farmers would have to navigate alone after the training ended.
Explore More Case Studies
Organic Vegetable Cultivation and Market Linkage
Training smallholder farmers in organic vegetable production, establishing a primary processing centre, and creating direct market linkages to improve farmer incomes in Bihar.
Dhokra Handicraft Training and Market Linkage
Rebuilding a centuries-old tribal metal casting tradition in Dhenkanal by strengthening skills, shared infrastructure, design innovation, and direct market access for artisans who had nearly stopped practicing altogether.
Micro-Agripreneurs Training Program
Building agri-entrepreneurship capacity among rural tribal youth across four districts of Odisha through intensive residential training covering organic farming, business fundamentals, ICT skills, and real-world farm exposure.
